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How does banner advertising work?

We display your banner ad on our site where it can be seen by our site's visitors. If someone is interested in your product or service, they click on the banner and are transferred automatically to your site where you can tell them more, and hopefully, get them to make a purchase. We sell you advertising space on our site on the basis of how many times your banner is seen, a measurement called CPM.

What does CPM mean?

CPM refers to "Cost Per thousand Impressions" and is used by the advertising industry to describe how many people have viewed the banner ad ("page views" they call it), or received an "impression" by seeing the ad.

What does "click-through" mean?

When someone is interested in your banner ad, they click on it, and are transported to your website. Every time someone clicks on your banner, it is called a "click-through," and the "click-through rate" is expressed either in per cent or clicks per thousand.

How do you decide where my banner shows up?

Our lower rate is for "run of site" (ROS), which means that your banner appears randomly throughout the site throughout the month. Our banner-serving program allows us to spread your banner ad "deliveries" throughout the month, and mix them with banners from our other advertisers. You can request to have your banner shown in a certain catagory that suits your advert.

How can I find out how well my banner is working?

We keep track of the times your banner was viewed, the number of click-throughs, and the click through rate, and make them available to you "real-time" on our site anytime during the month, using an account name and a password, and at the end of the month with an invoice.

What size banner can I use?

We use the standard size: 468 pixels wide by 60 pixels high. We allow the file size of the banner to be no more than 12.0K, so keep your animations "tight".

Can I advertise my porno site?

No.

Can I advertise my cookbook on your site?

Yes,

Do you cooperate with ad agencies and media buyers?

Yes. Of course, the word "cooperate" really means: Will you allow an ad agency to pay 15% less for bringing their client to you? We like to work with ad agencies, since once they learn about our site, they may bring other customers. We also recommend that you consider working through an ad agency, since you have nothing to lose (it's our 15%, not yours). Of course, if you have a small budget, an ad agency probably won't be able to serve your needs, but we'll be happy to work with you.

Can you serve banners through third parties?

Yes. We set the HREF and IMG tags in our banner serving program to a URL on their site, and surfers are "passed through" seamlessly.

Can you serve HTML, Flash and Java ads?

Yes, so long as they are within our banner file size maximum of 12K.

Cost of Advertising?

We offer very low advertising cost to our advertisors.

Position	Size	CPM (Plan)	Click Thrugh (Plan)	One Month (Plan)
Banner Ad Top	468x60 pixels	$5 (per thousand impressions)	$.25 per click	$1000 (avg of 5 million impressions)
Banner Bottom	468x60 pixels	$3 (per thousand impressions)	$.15 per click	$500 (avg of 5 million impressions)

For other plans Click here to contact us

What's the next step?

Why don't you begin by purchasing 5,000 or 10,000 page views on our site and see how it works for you. Click here to contact us . We look forward to helping you make your business a success.

Banner Specifications

Dimensions: Standard 468 x 60 pixels File Size: 12K maximum. While we are capable of serving rich media, most does not fit within our file size maximums.

Banner Serving

Our banner serving program allows us great flexibility in serving a campaign from your server or yours. We can serve banners through third party servers. We can serve HTML banners

Minimums

The minimum number of impressions is 5,000 per buy.

Payment Information

New advertisers are required to pay in advance. For advertisers with established accounts, we bill at the end of the month for banners served. Payments must be made in US funds. We are happy to cooperate with media brokers and enjoy cordial relations with many agencies. In the case of banners served through third party servers, we bill on the basis our statistics of page views, click-throughs, etc., since these are likely vary some from third party server statistics. If manual entry into spreadsheets is required, it will be billed in addition to CPM rates.

Reporting

Up-to-the-minute statistics are available to our advertisers online including page views, click-throughs, and click-through rate. Our monthly billing includes hard copy printouts of the months daily statistics for each banner. While the size of our site is too small to afford regular third party audits, we will work with our advertisers and their auditors to assure them of the integrity of our system.

Click-Through Rates

While click-through-rates (CTRs) are dependent upon the quality of the banner creative, the strength of the concept presented, and its perceived relevance to our visitors, we most commonly see CTRs in the 1% to 2% range, and occasionally up to 7% or 8%. Only rarely are CTRs below 1% on our site. We do not guarantee CTRs.

Compatability

We reserve the right to reject any advertising.